The word of "ADVERTISING" has changed the way retailers THINK!
Driven people in a different way that called as A Point of Decision Marketing has changed the nature of driving people to decide to buy something that actually stimulated by what they encounter accidentally.
Encounter is an interesting word, right? What people do mostly when they're queuing? People are likely to pay more attention to moving things instead of something that just stand still. This is why printed promotional material is not in to the trend anymore. The fact that brochures and flyers are just being put in displays has made them to lose the attention of people to actually pick one and read it.
So, what does "a point to decision marketing" actually contribute in driving people's urge to buy more?
A simple story, a woman that happened to be standing in front of a coffee shop's cashier finally realize that she really need to drop by at the supermarket just right across the coffee shop. And WHY? She was simply realized that she need to get that great offer for the latest "Happy Frying Pan" that just being displayed on the screen of the digital signage at the upper behind the cashier.
The information was shared at the moment she was looking at one of the latest James Bond trailer on the screen. It wasn't a big advertisement, in between the captured actions of the secret agent, she caught an information about the frying pan just on the upper left of the screen.
This is what we call as a point of decision marketing. Putting simple reminder to people by popping up the thing that might they need at that time; or other things that might tingle their brain in a simple, unpredictable way!
Well, we never know when people need to get something for someone's birthday or perhaps to get something to replace the thing that they haven't got the time to buy? Or it's not impossible to change their mind to buy more and get more without using the oral persuasion that considered annoying to some people. We can actually make our digital signage be the messenger to deliver our promo.
It's an amazing thing when a single appearance have the ability to drive people's mind instantly! But not just regular appearance, something that being attached with what most people would want to see will be a great way to actually drive people to make a decision to buy something in a nick of time.
This can also be applied for different businesses, collaboration is the key word, a coffee shop can help the sport appliances store across it by putting something simple like:
"Buy 2 Large Cappucino and Get 20% discount for running shoes at ******* Store, just across our shop!"
And this can be applied vice versa! The Sport appliances store can simple put:
"Buy all types of **** Running Shoes, and get one free small Cappucino for each large Cappucino purchase at the ******* Coffee Shop right across our shop!"
The growing technology of Digital Signage devices have become the best media for this strategy. A point of decision marketing strategy needs a fast and aimed media. Certain technology given this strategy the ability for users to create their own messages, choose their own styles and designs, send it to the digital signage slave device or the operator's cloud and walaaa...., broadcast the message that they want instantly!
I believe that this strategy will change the nature of communication, branding and advertising. Contents, designs, even budget will no longer a hustle to anyone who's willing to advertise anything. The idea is to make a one way communication become powerful and effective. And of course, this can increase people's decision in purchasing more.
As the world is revolving, we are evolving, and point of decision marketing is certainly be one of the strategy that will make a significant evolution in buying behavior.
Written by Lisa F Sitompul
April 27th, 2013
Instragram
Saturday 27 April 2013
Tuesday 23 April 2013
Simply...
Laughter and giggles are the music of love,
it brings a bright sunshine in a gloomy day..
Gratitude turns thunders in a storm into the percussion from above,
raindrops are the string that make your heart sway..
Understanding is the art of accepting,
compromising enriched our ability to cherish..
Letting go anger is the rhythm of forgiving,
a smile in embrace wipe the tears and completed a sweet wish...
Simple prayers when we're far apart from each other,
grant us the strength to keep holding on to what we believe..
Moments are becoming something we treasure,
better things in life has become something easy to achieve...
Absence diminishes small loves and increases great ones,
as the wind blows out the candle and blows up the bonfire..
The image of our loved ones within keep our spirit runs,
just like flowers in springs as the running water to shower our desire..
April 23rd, 2013
Lisa Fransiska Sitompul
In the memory of my Miracle.
it brings a bright sunshine in a gloomy day..
Gratitude turns thunders in a storm into the percussion from above,
raindrops are the string that make your heart sway..
Understanding is the art of accepting,
compromising enriched our ability to cherish..
Letting go anger is the rhythm of forgiving,
a smile in embrace wipe the tears and completed a sweet wish...
Simple prayers when we're far apart from each other,
grant us the strength to keep holding on to what we believe..
Moments are becoming something we treasure,
better things in life has become something easy to achieve...
Absence diminishes small loves and increases great ones,
as the wind blows out the candle and blows up the bonfire..
The image of our loved ones within keep our spirit runs,
just like flowers in springs as the running water to shower our desire..
April 23rd, 2013
Lisa Fransiska Sitompul
In the memory of my Miracle.
Wednesday 10 April 2013
The storm; BEFORE and AFTER
Some may ask you one day;
"What was the worst storm that you had in your life?"
Well, who really has the parameter of the size or strength of this 'storm' that we have in our lives?
And once the storm is over, you won't remember how you made it through, or perhaps, you won't have the recollection on how did you survive...
Or maybe, in fact, you won't be sure whether the storm is really over. This is simply because life has its own unique way to play its role in making our lives more exciting in an incomprehensible way.
But...
One thing for sure...
When you come out of the storm, you won't be the same person who walked in to it.
Just promise your heart that you'll smile to both happy and painful memories. Cause as far as I concern, living life with no regrets shall strengthen us to believe more.
And without we know it, the worst scenarios of life were probably the things that we needed to most to be the great person we will be.
Therefore, shall you have the strength to treat life even more in every way you can.
Always, loving..
Lisa F Sitompul
Written in March 9th, 2013
"What was the worst storm that you had in your life?"
Well, who really has the parameter of the size or strength of this 'storm' that we have in our lives?
And once the storm is over, you won't remember how you made it through, or perhaps, you won't have the recollection on how did you survive...
Or maybe, in fact, you won't be sure whether the storm is really over. This is simply because life has its own unique way to play its role in making our lives more exciting in an incomprehensible way.
But...
One thing for sure...
When you come out of the storm, you won't be the same person who walked in to it.
Just promise your heart that you'll smile to both happy and painful memories. Cause as far as I concern, living life with no regrets shall strengthen us to believe more.
And without we know it, the worst scenarios of life were probably the things that we needed to most to be the great person we will be.
Therefore, shall you have the strength to treat life even more in every way you can.
Always, loving..
Lisa F Sitompul
Written in March 9th, 2013
Tuesday 9 April 2013
Having a fun and aimed communication by using a point of decision marketing strategy.
A Point of Decision Marketing is a simple marketing strategy through simple, short, but aimed communication to the right market at the right moment. And you'd be amazed to know that when people get bored of something, your campaign can tingle their emotional needs and sending messages at the same time.
Maybe this might sounds quite crazy, but what you really need is the content that put their interest as your priority. Simple social issues like birthdays, anniversaries, or other simple occasions can be a reminder to something, but other 'reminder' can be an additional recipe on this matter.
Short impression like
"Have you called her this morning?" or "Missing her smile?" or perhaps, "Wanna get lost for awhile?" and other hundreds or perhaps thousands of other impressions that tingle anyone's mind and imagination!
Tickling people's mind lead to other greater things, what comes next is just the synchronizations of the communication itself. Why your product actually fit the message and how to deliver it in a proper way can be a great discovery to draw better pattern for your strategy.
Not that hard to apply if I may say, what you really need is the issue that fit into something fruitful to be absorbed by everyone in a simple way. By this, persuasion is not an effort anymore, it can be a great game for you and your team to invent every single day.
So, let's have fun and communicate more, contribute more and who knows, your simple message can also be the best solution of the day for someone!
April 9th, 2013
Lisa F Sitompul
Maybe this might sounds quite crazy, but what you really need is the content that put their interest as your priority. Simple social issues like birthdays, anniversaries, or other simple occasions can be a reminder to something, but other 'reminder' can be an additional recipe on this matter.
Short impression like
"Have you called her this morning?" or "Missing her smile?" or perhaps, "Wanna get lost for awhile?" and other hundreds or perhaps thousands of other impressions that tingle anyone's mind and imagination!
Tickling people's mind lead to other greater things, what comes next is just the synchronizations of the communication itself. Why your product actually fit the message and how to deliver it in a proper way can be a great discovery to draw better pattern for your strategy.
Not that hard to apply if I may say, what you really need is the issue that fit into something fruitful to be absorbed by everyone in a simple way. By this, persuasion is not an effort anymore, it can be a great game for you and your team to invent every single day.
So, let's have fun and communicate more, contribute more and who knows, your simple message can also be the best solution of the day for someone!
April 9th, 2013
Lisa F Sitompul
Saturday 6 April 2013
The foundation of things.
What happens to a person is less significant than what happens within a person.
So, it's not what happens that really matters. It's how we use whatever happens to learn, improve and grow that make life more comprehensible
I consider this as the very essential thing about having a positive way of thinking.
I truly believe that we all were created by the act of love, my cells and the growth of my body was a series of coordination of little things in a positive, supportive each other and a bonded powerful way! Negative things, mediocrity, doubts and hatred are introduced by the world.
So, in short, being negative is a choice while being positive is what we built of. And whether we realize it or not, our world is a reflection of ourselves.
Time is something that we can't beat with, it's a fixed fact that a day only lasts 24 hours. It's extremely important to make the best out each hours of it. Don't count it, but make each one of it counts and matters.
But then again, it's entirely our choice,
"Get discouraged or get determined. Get bitter or get better..
And we can choose on liabilities or rely on possibilities only."
I don't have the particular definition to actually describe what love is. But I live my life to the fullest by putting a great deal of love on whatever I do. Love has become the very foundation of things in my life, it gives me more than everything and more reasons to life, more than something to live for.
Have a pleasant week end to all.
With love,
Lisa F Sitompul
April 6th, 2013
So, it's not what happens that really matters. It's how we use whatever happens to learn, improve and grow that make life more comprehensible
I consider this as the very essential thing about having a positive way of thinking.
I truly believe that we all were created by the act of love, my cells and the growth of my body was a series of coordination of little things in a positive, supportive each other and a bonded powerful way! Negative things, mediocrity, doubts and hatred are introduced by the world.
So, in short, being negative is a choice while being positive is what we built of. And whether we realize it or not, our world is a reflection of ourselves.
Time is something that we can't beat with, it's a fixed fact that a day only lasts 24 hours. It's extremely important to make the best out each hours of it. Don't count it, but make each one of it counts and matters.
But then again, it's entirely our choice,
"Get discouraged or get determined. Get bitter or get better..
And we can choose on liabilities or rely on possibilities only."
I don't have the particular definition to actually describe what love is. But I live my life to the fullest by putting a great deal of love on whatever I do. Love has become the very foundation of things in my life, it gives me more than everything and more reasons to life, more than something to live for.
Have a pleasant week end to all.
With love,
Lisa F Sitompul
April 6th, 2013
Monday 1 April 2013
What can't it be?
What's in my mind?
Nothing really in particular, but I something just crossed my mind a simple question, "Why can't it be...??"
To co-workers...
Why can't we be partners instead of competitors to whatever we have in mind since the day we're here?
To the authorities of the country..
Why can't you simply think about better tomorrows instead of what can you get from the authorized power that you have in hand?
To Business owners...
Why can't you all simply think about building your surrounding in order to create a balanced society, spread the ethic of good companionship instead of being a tycoon and be the lonely rich person with a cold and bitter heart within?
To those whose facing difficulties in life...
Why can't you simply smile for the experience and keep on embracing lives around you instead of being sarcastic and shut almost all doors to possibilities?
To lovers....
Why can't we be lovers but instead, still be friends that actually grow together, maybe you can't understand each other at the moment due to certain circumstances. But hey.. have you realized that when you're trying to find the answers, you actually have something in common, which is the caring that actually driven the curiosity to find the way out..
Why don't you surrender to the fact that what you need is the silent tenderness when you both are tired and stop trying to sort things out, just come back to the beginning of time when reasons weren't that crucial to discover..., for what you wished for was that person would always be there in any kind of weather...
So,
"Why can't it be...
Why can't sincere intention be the only currency?
Why can't love be the best reason for us to see things beyond?
Why can't a simple "Hello" be the dis-solvent of you cold heart by the things that disappointed you?
Why can't wrong occurrences be the very reason to forgive?
And the questions will carry on and on...
But I would come to one answer for all questions....
Let shall things be the way they want to be....
What we need is the understanding that sometimes... the best answer to our questions are the unanswered ones, for we need more than rationalization to comprehend things...
Nothing really in particular, but I something just crossed my mind a simple question, "Why can't it be...??"
To co-workers...
Why can't we be partners instead of competitors to whatever we have in mind since the day we're here?
To the authorities of the country..
Why can't you simply think about better tomorrows instead of what can you get from the authorized power that you have in hand?
To Business owners...
Why can't you all simply think about building your surrounding in order to create a balanced society, spread the ethic of good companionship instead of being a tycoon and be the lonely rich person with a cold and bitter heart within?
To those whose facing difficulties in life...
Why can't you simply smile for the experience and keep on embracing lives around you instead of being sarcastic and shut almost all doors to possibilities?
To lovers....
Why can't we be lovers but instead, still be friends that actually grow together, maybe you can't understand each other at the moment due to certain circumstances. But hey.. have you realized that when you're trying to find the answers, you actually have something in common, which is the caring that actually driven the curiosity to find the way out..
Why don't you surrender to the fact that what you need is the silent tenderness when you both are tired and stop trying to sort things out, just come back to the beginning of time when reasons weren't that crucial to discover..., for what you wished for was that person would always be there in any kind of weather...
So,
"Why can't it be...
Why can't sincere intention be the only currency?
Why can't love be the best reason for us to see things beyond?
Why can't a simple "Hello" be the dis-solvent of you cold heart by the things that disappointed you?
Why can't wrong occurrences be the very reason to forgive?
And the questions will carry on and on...
But I would come to one answer for all questions....
Let shall things be the way they want to be....
What we need is the understanding that sometimes... the best answer to our questions are the unanswered ones, for we need more than rationalization to comprehend things...
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